ZoloSignal
ZoloSignal measures the gap between your outbound motion and current market reality and shows you where misalignment is costing you pipeline.
Most B2B SaaS Teams are running outbound on Expired Playbooks.
Market reality shifts faster than most GTM teams can adjust. Your ICP evolves in real time, buyer priorities shift and competitors reposition. But outbound teams are often still running playbooks built 12 months ago. The growing gap between your outbound narrative and current market conditions is what we call Market Drift and it carries hidden cost.
Deals stall without a clear reason
Budget is spent on messaging that no longer lands
SDRs execute well against a strategy that’s no longer aligned
The
ZoloSignal Framework
The framework designed to correct Market Drift.
ZoloSignal is a signal-led GTM framework that acts as an external market intelligence layer for B2B SaaS teams. We aggregate shifts in hiring patterns, AI adoption, budget allocation, market focus, and competitive repositioning so teams can adjust strategy before misalignment shows up in pipeline.
The result is less guesswork, earlier course correction, and a GTM motion that stays in step with the market.
ZoloSignal Diagnostics
The ZoloSignal Diagnostic maps your outbound motion against live market shifts to assess whether your GTM strategy still reflects current buying conditions.
It examines ICP focus, positioning, messaging, and execution together, identifying where strategy is lagging the market, where assumptions have expired, and where realignment is needed.
No static playbooks.
No spray-and-pray outbound.
Just signal-informed GTM decisions.
What the Diagnostic Surfaces
ICP alignment: Identify when your target accounts, segments, or personas no longer reflect where buying activity is emerging. Example: We track hiring patterns, tech stack changes, and buying committee shifts."
Outbound positioning and narrative: "Assess whether your value proposition and outbound strategy still align with current buyer priorities. Example: We analyze win/loss themes against competitor messaging and market narratives."
Execution vs. strategy gaps: "Surface cases where teams are executing well against a strategy that is no longer effective. Example: High activity, low conversion.
Message–market fit: Understand how tone, framing, and sequencing land with your ICP as market conditions shift. Example: We compare response rates and reply sentiment across segments and time periods.
Emerging demand patterns: Detect directional changes, new segments, or early demand signals before they become obvious. Example: We spot buying behavior shifts 60-90 days before they show up in your CRM.
The ZoloSignal Desk helps B2B SaaS teams keep outbound aligned with live buying conditions, before pipeline slows, deals stall, or quarters slip.
We don't replace your outbound team. We work alongside it.
The Desk gives teams market intelligence and strategic direction as conditions shift, so your SDRs are executing against a strategy that still works.
What you get:
Earlier warning when strategy is lagging: spot ICP drift and market shifts before they show up as missed targets
Higher-quality pipeline focus: accounts and leads based on live buying signals, not static lists
Messaging that lands: ongoing calibration based on what buyers are actually prioritizing right now
ZoloSignal GTM Desk
The ZoloSignal Diagnostic
One-time GTM Diagnostic
The Diagnostic gives you a clear, evidence-based view of how aligned your outbound is with current market conditions and where misalignment is costing you momentum.
What's included:
ICP and segment alignment review
Outbound positioning and narrative assessment.
Identification of expired assumptions and lagging strategy
Drift Score: a quantified measure of GTM alignment against current market shifts.
Written findings and Spidergram visualization with strategic recommendations.
Investment: £3,500
Introductory pricing. Standard rate £5,000.
ZoloSignal GTM Desk
Ongoing market intelligence and execution support
For teams with solid execution capacity who want high-quality pipeline without the prospecting overhead.
What's included:
50-100 CRM-ready leads per month - curated based on multiple live signals (hiring, funding, new leadership, tech stack changes)
Monthly or bi-monthly signal reports - aggregated intelligence on market shifts in your vertical
Sequence review and optimization - we help you rewrite messaging to align with current market reality
Quarterly Drift Score refresh - updated spidergram and strategic recommendations
Direct access for strategic questions as conditions shift
Minimum commitment: 3 months
Investment: £6,000/month
Founding client pricing. Limited availability at this rate.
Who We Work With
ZoloSignal works with B2B SaaS teams at the growth stage where outbound execution is strong, but results have started to plateau.
You likely recognize some of these patterns:
Your ICP worked 12 months ago, but conversion has dropped without a clear reason
SDRs are hitting activity targets but pipeline quality is declining
Messaging that used to land now gets ignored or generic objections
You're spending on outbound but unsure if you're targeting the right accounts anymore
We work best with:
B2B SaaS companies with established product-market fit and active outbound motion
Sales cycles under 4 months
Teams running or ready to run founder-led or SDR-led outbound
Companies operating primarily in UK, USA, or EU markets
If this sounds familiar, the Diagnostic will show you exactly where your GTM strategy has fallen behind market reality.
Find out where your GTM strategy has fallen behind market reality, and what it's costing you.
The Diagnostic shows you exactly where misalignment is killing pipeline, so you can fix it before next quarter slips.