ZoloSignal
Your outbound isn't broken.
It's out of sync with the market.
We measure the gap between your GTM motion and current market reality and show exactly where misalignment is costing you pipeline.
The Problem
Your execution isn't the problem. The market is just moving faster than your strategy was built for.
That gap between your GTM motion and where the market actually is, has a name and a score
ZoloSignal measures alignment between your GTM motion and market reality.
The Drift Score measures how closely your outbound motion maps to current market conditions across the signals that actually determine whether outbound lands or gets ignored.
Messaging fit
ICP alignment
Buyer resonance
Sequence relevance
CRM integrity
Signal flow across your GTM stack
Each dimension is scored.
The output is a single Drift Score and a visual breakdown via the ZoloSignal Spidergram, showing exactly where your GTM strategy is aligned, where it's slipping, and where it's costing you pipeline.
A number. With evidence behind it
The DRIFT Score
What Misalignment Is Costing You.
A high Drift Score is a revenue leak.
Based on your ARR, we estimate what GTM misalignment may be costing in:
uncaptured TAM
weak conversion
stalled pipeline
misdirected outbound effort
wasted sequencing and tooling spend
Even for SaaS companies with healthy growth, small GTM misalignments can quietly compound into significant pipeline inefficiency over time.
That's the number we help you reclaim.
The DRIFT Diagnostic
A 5-day evidence-based diagnostic showing where your GTM strategy has fallen out of step with the market and what to fix first.
Included in the diagnostic:
ICP and segment alignment review
Outbound positioning and messaging assessment
Drift Score measuring GTM alignment against current market conditions
Drift Spidergram visualisation
Written findings and prioritised recommendations
£1,500
Founding client rate
Discover your DRIFT Score
Find out where your GTM strategy has fallen out of step with market reality and what it's costing you.
The Diagnostic shows you exactly where misalignment is killing pipeline, so you can fix it before next quarter slips.
Who We Work With
Sales and RevOps leaders at B2B SaaS companies with active outbound motion, where execution looks solid, but results have plateaued without a clear reason.
“This is spot on. Exactly what we’re dealing with right now.”