Chief Revenue Officer
Your pipeline isn't broken.
The ground shifted under it.
When outbound effort stays constant but returns decay, it's rarely a team problem. It's a signal problem. The Drift Score tells you whether your pipeline is built on solid ground — or on assumptions the market has already moved past.
The real question
Are the ICP assumptions you built your pipeline on still true? If your ideal customer profile was defined 12–18 months ago, there's a measurable probability it has drifted — and your CAC is absorbing that cost silently.
What changes after a Drift Score
- Pipeline prioritisation aligned to where buyers actually are now
- CAC pressure reduced through tighter targeting, not more volume
- Forecast confidence improves when ICP signals are current
- SDR effort lands on buyers in an active motion, not a stable state
How it works
5–7
working days
8
diagnostic axes
3
signal types triangulated
"Not an audit of your team. A read of the market relative to where your motion is pointed."