You already know something's off.
Now you can prove it.
You're not looking for someone to tell you GTM is broken. You're looking for external signal clarity to say what you already see without making it a political conversation. The Drift Score gives you the language, the visual, and the framework to bring that into a leadership meeting.
The CRO thinks it's volume. The CMO thinks it's conversion. The CEO thinks it's messaging. You think it's all three and none of them are talking to each other. The Drift Score externalises the problem so nobody has to own the blame.
- A named diagnostic you didn't have to build yourself
- A spidergram visual you can drop into a leadership slide
- Language that maps the problem to CAC, LTV, and pipeline reliability — not gut feel
- A debrief structured around how to present this upward
The Drift Score measures the distance between your current GTM motion and where the market has moved — not the performance of your people. The market shifted. The strategy hasn't caught up yet. That's a calibration problem, not a failure.
The debrief includes a structured framing for how to present the findings upward — across CRO, CMO, and CEO — so you're not left holding a report and a political problem.
"Not an audit of your team. A read of the market relative to where your motion is pointed."