Your outbound isn’t broken. It’s out of sync with the market.
ZoloSignal measures the gap between your GTM motion and current market reality, then shows exactly where misalignment is costing you pipeline.
The Problem
Your execution isn’t the problem. The market is simply moving faster than the strategy your outbound was built on.
That gap between your GTM motion and where the market actually is has a name. We call it Drift.
The Drift Score
The Drift Score measures how closely your outbound motion maps to current market conditions across the signals that determine whether outbound lands or gets ignored.
Each dimension is scored. The output is a single Drift Score and a visual ZoloSignal Spidergram, showing where your GTM strategy is aligned, where it’s slipping, and where it’s costing you pipeline.
A number. With evidence behind it.
What Misalignment Is Costing You
A high Drift Score is a revenue leak. Based on your ARR, we estimate what GTM misalignment may be costing you through uncaptured TAM, weak conversion, stalled pipeline, misdirected outbound effort, and wasted sequencing or tooling spend.
Even SaaS companies with healthy growth can lose serious pipeline efficiency through small misalignments that quietly compound over time.
That’s the number we help you reclaim.
The Drift Diagnostic
A 5-day evidence-based diagnostic showing where your GTM strategy has fallen out of step with the market and what to fix first.
£1,500
Founding client rate
Discover Your Drift Score
Find out where your GTM strategy has fallen out of step with market reality and what it’s costing you.
The Diagnostic shows you exactly where misalignment is killing pipeline, so you can fix it before next quarter slips.
Book your Drift DiagnosticWho We Work With
Sales and RevOps leaders at B2B SaaS companies with active outbound motion, where execution looks solid but results have plateaued without a clear reason.
“This is spot on. Exactly what we’re dealing with right now.”
— GTM leader, B2B SaaS, HR Tech